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Handpicked Lake Houses

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Tech-Forward Hospitality

Modern Technology Meets
Northern Michigan Charm

Experience seamless, contactless hospitality powered by cutting-edge technology

Digital Smart Locks

Seamless check-in with secure digital access codes. No keys, no hassle.

Mobile-First Experience

Manage your entire stay from your phone. Check-in, support, and local guides.

24/7 Remote Support

Round-the-clock assistance whenever you need it, from anywhere.

High-Speed Connectivity

Stay connected with premium fiber internet at all properties.

The UpNorth Experience

Stories from the Collection

Discover what makes Northern Michigan unforgettable

🍇 The Ultimate Guide to Traverse City Wine Country: Best Areas & Top Wineries

If you think Michigan is only about cherries, beaches, and people arguing about whether it’s a pop or soda, think again. Welcome to Traverse City Wine Country — the Midwest’s unofficial capital of beautiful vineyards, breezy patios, and that “I swear this is my last tasting” energy you get after winery #4. With two main wine regions and more than 40 wineries, you’re basically guaranteed good views, good pours, and at least one group of bachelorette parties in matching shirts. Let’s get into the good stuff.

Lifestyle